The myth of the entrepreneur. Why small businesses fail and what to do about it, is a book written by Michael Gerber, especially for those who have thought about organizing and starting a business, it gives clarity about what it takes to be successful in the business world. It is therefore aimed at those business owners who have some problems and then become successful entrepreneurs.

Also for those people who believe and think that starting a business is easy. Teach how to turn your business into a franchise. In short, what the author intends to teach us with his book, are the secrets to be successful in business. Creating a business and making it successful has to be ordered, many people get lost when they decide to take on the amount of things that should be touched.

What is an entrepreneur?

In the previous article entitled 5 recommended books for entrepreneurs we already mentioned a little its essential characteristics: it is a person willing to take care of everything, who fights against everything despite adversity. An entrepreneur to be successful must have within himself a little technical and also managerial. It also looks like a company is born, grows and develops, which are the phases in which a company is evolving. There are some entrepreneurs who stay at birth. There are other entrepreneurs who advance to the growth phase and sometimes very few companies reach the stage or phase of development, unfortunately they stay on the road.

Reaching the stage of development implies being very clear with the objectives formulated on the one hand and also defining the systems that allow for growth, scaling up positions with that endeavor, but will remain in the birth and growth phases. The idea is to create businesses with a view to being well established businesses in the near future and allowing us to work in our business, not for our business, this is part of what is the myth of the entrepreneur.

The franchise model scheme

How should businesses be created with franchise guidance, the idea of creating it that way will allow us to have a kind of closed package about how our business works, that has a manual and everything else, so that, if there is the opportunity to open a branch can be done. That is, if you have to incorporate a new team, we can do it. If a person leaves, another person is incorporated, there is a manual that will explain to that new person what their functions or tasks are, this is essentially to create a business model type franchise. Next, we will see the steps proposed to create an SME, according to Gerber.

The first part is called innovation

Innovation from the point of view of the entrepreneur, is to try new things, is to put into practice new things, is to try to give the best possible service, the best possible service, the best product to our customers. If we look for innovation we will be testing sometimes new sales techniques, for example, according to the clothes of the seller, it is possible that he sells more or sells less. That is to innovate, and you always have to be in that process of innovation, always looking for continuous improvement.

The second one is called quantification

It is a very important point, to quantify is to measure, is to have the data that allows us to know if a thing has really worked or not, is to see statistically what is being done, is to see numerical results of your actions, and that is why It has a close relationship with the previous point about innovation. And of course, here are results that tell us how the process is going.

The third is called orchestration

It is the step of selecting the things that have worked well, and that you work like an orchestra, that all the components of the work team behave in the same way, that there are no differences in the way of doing things. This is what is called the three parts of the process of developing an SME business, which should never stop. You have to be constantly innovating, trying improvements, then measuring results, that is, quantifying, and depending on those results, orchestrating the best way of functioning. In summary, we can see why many of the small companies fail in their beginnings, when not having clear some rules indicated in this book.

What do you think about this topic? What lesson left you “the myth of the entrepreneur”?

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