Marcus Lemonis is a businessman, investor, philanthropist, and television presenter on The History Channel for Latin America, he was born on November 16, 1973, in Lebanon during the revolts and chaos of the civil war in that country. He was adopted by the Greek couple Leo and Sophia Lemonis, who moved to live in Miami, United States. His grandfather was in the automotive industry, and Marcus was involved in that field throughout his education. His grandfather owned two of the largest Chevrolet dealerships in the U.S. Marcus received a BA in Political Science from Marquette University in 1995.
His life in business
Marcus started in business in 1997, performed various sales and management functions for AutoNation, then between 2001 and 2003 he served as Director of Holiday RV Superstores Inc. then founded the company FreedomRoads to begin acquiring dealerships RV. He currently has a television program called “El Socio” (The Profit), which airs on The History Channel, advising different business owners with problems, helping them to get ahead based on their business experience. Marcus has his own rules for success, which we’ll share in this article:
Deciding to be successful
According to Marcus, it is important to decide to do what we are passionate about, set achievable goals in the short term, and make sacrifices so that our business can grow and position itself. Marcus recommends that we surround ourselves with people who push us, from whom we can learn, and who “shake hands” with us when we need it most. Another advice is to try to emulate the good habits of other people, for example, we can be inspired by other successful entrepreneurs and copy some of their good habits.
Prepare for constant changes
Marcus mentions that in business we have to be clear about where we want to go, even when we are not good planners. The best strategy is one that is perceived at the moment, in some circumstances. In large businesses, investors have expectations, while in small companies it is about survival, but when the business grows a projection process is implemented, which consists of thinking about where you want to be in a year, five years, or more, see the people who will be needed and what their role will be in the growth process.
Be a big fish
Another tip from Marcus to be successful in business is to become a big fish, for example, a good strategy is to be in a small market (small pond) but is a big fish (the most relevant in that area). After we have mastered that area we can take the step towards a bigger business (big pond).
Prepare for sacrifices
Marcus mentions that when you have a business, people must be willing to make some personal sacrifices, for example being absent from home, inattention to family, attending fewer parties or social gatherings, etc. Marcus mentions that the important thing is to set priorities and stick to them.
Enjoy what we do
It is very important to enjoy what we do. Even if our business is not a success, or we have certain problems, at the end of the day there will be a score/evaluation, and this should not be focused only on profits, but we must also take into account if such activity makes us feel good and We enjoy it, only in this way can we have the motivation to get ahead in difficult times.
Another advice from Marcus is to take risks, regardless of the expectations we have of the business, we must think that success sometimes comes a little late, or not as fast as desired. Controlled risks are a tool that helps us grow and improve.
What do you think about this topic? What other advice for success could you add?
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