Atari is a company created in the early ’70s, and since that date, it has been sold several times. It is currently owned by Atari Interactive, a subsidiary of the French holding company Atari SA, known as Infogrames Entertainment; originally, Atari was a pioneer of home video games, personal microcomputers, and consoles, so it maintained dominance in this area for a long time, especially in computing and entertainment.

In 2018, the parent company Atari SA showed interest in the cryptocurrency market, for which it presented Atari Token and Pong Token; due to this, Atari could introduce its virtual currencies and tokens, either for the purchase of digital games or for its use in online casinos and video games.

Changes in Atari

Among the changes planned in the company, Atari has announced the creation of a new blockchain division, which will focus on taking advantage of blockchain technology for decentralized games. In those changes is the creation of two new divisions: Atari Gaming and Atari Blockchain.

Atari Gaming

The Atari Gaming project will consist of continuing with the development of the catalog of «retro» video games, which were popular in the past and made the Atari brand known in its beginnings, in addition to the VCS consoles (Code name Atari Box), orienting the business had been doing since the origins of the company.

Atari Blockchain

This project will focus on taking advantage of emerging opportunities from the intersection of video games and blockchain technology. Atari currently has a great asset worldwide, consisting of a multi-year brand with millions of players. This new Atari blockchain division will also work on integrating Atari Token (ATRI) within the company’s gaming ecosystem. With this integration, blockchain games based on Atari will be covered, and the digital token economy in the VCS (Atari Box). Atari blockchain will also be responsible for taking the lead in the company’s participation in the non-fungible token (NFT) space.

The new Atari partnerships

Atari was a pioneer in video game consoles for family entertainment in the 1970s; however, it has partnered with startups involved in blockchain gaming and the NFT metaverse in recent years. For example, in December 2020, Atari partnered with the blockchain gaming ecosystem Enjin, then in March 2021, Atari also partnered with Decentral Games to bring a virtual casino to life. Importantly, in November 2020, Atari launched its ATRI token after raising $1.5 million in a private sale.

What do you think about this topic? Does Atari’s foray into blockchain sound like a good idea to you?

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